Bad Bunny's Adidas Sneaker Makes a Surprise Release: A Sneaker Head's Dream Come True
Bad Bunny's highly anticipated halftime performance at the Super Bowl Sunday night was not just about the electrifying show. It was also about the debut of his first signature sneaker, the Adidas BadBo 1.0, in a third colorway. Just over a dozen hours after the performance, the shoe made a surprise release, available now on Adidas' website, the Confirmed app, and select third-party retailers for $160. But here's where it gets controversial... While teasers and leaks have been out for some time, Adidas officially launched the BadBo 1.0 the day after the Grammys in a brown and white treatment exclusive to just 1,994 pairs. So, who got the chance to grab a pair of this limited edition release? And what makes this sneaker so special?
Bad Bunny's signature sneaker debut comes after years of collaborating with Adidas by warping existing silhouettes. The BadBo 1.0 is intended to merge vintage sport aesthetics with modern materiality and bold construction, the latter of which is best exemplified by the asymmetrical dual-collar. A star logo that will now be Bad Bunny's signature makes its debut on the white colorway via the heel and is a nod to the Puerto Rican flag. It's one of few marks and deviations from white on the sneaker, as Adidas Trefoil appears on blue on the inner-collar in addition to the familiar stitch motif on the tongue. A black insole then bears the text, "Adidas para Bad Bunny."
So, what do you think? Is this the sneaker of the year? Or is it just another hype? Let us know in the comments below! And if you're a sneaker head, don't miss out on the chance to grab a pair of this limited edition release. Move quickly, as they're sure to sell out fast!
